olex really isn't like any other watch brand name. In truth, the privately held, individually run entity isn't like most other companies. I can state this now with a lot more clarity than the majority of people due to the fact that I was there. Rolex hardly ever enables anybody into its hallowed halls, but I was invited to visit their 4 manufacture locations in Switzerland and experience first-hand how Rolex makes their popular watches.Rolex is a universe of its own: appreciated; admired; valued; and understood throughout the world. In some cases I relax and think of all that Rolex is and does and discover it tough to believe that at the end of the day, they just make watches. Rolex does simply make watches and their timepieces have actually handled a role beyond that of mere timekeeper. Having stated that, the factor a "Rolex is a Rolex" is because they are great watches and inform quite good time. It's taken me over a decade to completely value the brand, and it will probably take longer before I discover whatever I want to understand about them.The purpose of this rticle isn't to provide you a totally inside look at Rolex. That isn't possible due to the fact that currently there is a strict "no photography" policy at Rolex. There is an extremely real mystique behind the manufacture since they are reasonably closed and their operations aren't public. The brand name takes the principle of Swiss discreetness to a new level, and in a lot of manner ins which is good for them. So considering that we can't reveal you what we saw, I want to show you some intriguing realities that every Rolex and see fan should know.1. Rolex Utilizes A Pricey And Difficult-To-Machine Steel Because It Looks Much better
Lots of watch fans recognize with the reality that Rolex utilizes a kind of steel that no one else uses. Stainless steel is not all the same. Steel comes in various types and grades ... and most steel watches are made from a kind of stainless-steel called 316L. Today, all the steel in Rolex watches is made from 904L steel, and as far as we understand, quite much no one else does. Why?
Rolex used to utilize the very same steel as everybody else, but in around 2003 they moved their entire steel production to 904L steel. In 1988 they launched their very first 904L steel watch with a couple of versions of the Sea-Dweller. 904L steel is more rust and corrosion resistant, and is rather more difficult than other steels. Essential to Rolex, is that 904L steel, when worked appropriately, is able to take (and hold) polishes incredibly well. If you have actually ever seen that steel on a Rolex watch looks various than other watches, it is because of 904L steel, and how Rolex has actually found out to work with it.
A natural concern is why does not everyone else in the watch market use 904L steel? A good guess is due to the fact that it is more costly and much more complex to device. Rolex had to change the majority of their steel working makers and tools to deal with 904L steel. It made sense for them since of the amount of watches they produce, and due to the fact that they make all their parts in-house. The majority of other brands get their cases made from outside providers. Check out here So despite the fact that 904L steel is better than 316L steel for watches, it is more pricey, needs unique tools and skills, and is in general more tough to deal with. This has actually prevented other brand names (so far) from making the most of it, and is something unique that Rolex has. The benefit is obvious once you handle any steel Rolex watch.